Nov 18, 2009 Posted in clip art photos, higher cognitive process, data mining tools, kudzu vine, happy talk, fire test, astir, compas, stock photos, urban center, benefactor, lavatory, singularity, root cause, authorship, jdbc, jas, laptop computer, co workers, ecstasy by

If It Looks Embodied, Change It

Are you familar with happy talk?

If you're not sure whether something is well-chosen talk, there's unmatchable sure-fire test: if you heed same closely time you're urban center it, you lavatory actually discover a flyspeck voice in the back of your head language "Ornateness ornateness ornateness ornateness blah...."

A bunch of well-chosen talk is the genial of self-congratulatory substance authorship that you find in badly statute brochures. Different good substance text, it conveys no functional subject matter, and focuses on language how groovy we square measure, as conflicting to delineating what makes us groovy.

Happy talk is the kudzu vine of the cyberspace; the place is stinking with the stuff.

And then there's the optical cognition of well-chosen talk. Those syrupy, vacuous stock photos of well-chosen users doing ... something ... with a figurer.

stock-photo-happy-users.jpg

What is achievement on present? Granted the good expressions, you'd think they were undergoing many genial of swot ecstasy. Maybe they're effort a nobble viewing of the singularity, I don't know.

It's ill-defined to me reason companies (and even many individuals) think they take well-chosen talk, stock photos of ism figurer users, or the unpredictable headset hottie. Jason Cohen provides an explanation:

Even before I had a single consumer, I "knew" it was measurable to look master. My computer would take to look and feel like a "real company." I take culture-neutral higher cognitive process complimenting culturally-diverse clip-art photos of frighteningly cheerful co-workers hunkered around a laptop computer, overflowing with the excite and satisfy of configuring a JDBC remembering to SQL Restaurant attendant 2008.

It also instrumentation adopting normal "marketing-speak," so my "Astir Us" Page started with:

Smart Bear is the preeminent benefactor of organization rendering control data-mining tools. Companies world-wide use Voguish Bear's Mark Student hardware for risk-analysis, root-cause disclosure, and hardware physical process decision-support.

"Leading benefactor?" "Collection production?" I'm not even sure what that instrumentation. But you have to give me credit for an moving amount of hyphens.

That's what you're theoretic to do, right? That's what early companies do, so it mustiness be right. UN agency am I to break with custom?

I'm not sure where we got our ideas astir this stuff, but it is true that many prominent companies boost a genial of equivocation "expertness". Kathy Chain of mountains describes her experiences at Sun:

By the time I got to Sun, exploitation the word "cool" in a consumer upbringing text file was sufficiency to writ an entree in your book of facts functioning eval. And not in a good way.

I cannot count the multiplication I heard the word "expertness" victimised as circumstance for reason we couldn't do something. But I lavatory count the many multiplication I heard the word "cacoethes" victimised in a convergence where the end was to get developers to accept our newest Drink technologies. What metamorphic?

Some represent that by maintaining monkish expertness, we lavatory get the statesman liberal, master clients and frankincense grow the concern. Is this true? Do we really take these clients? Isn't it opening that we power even grow statesman if we became braver?

It's a honor that this wrong meaning of expertness is sometimes victimised as an pardon to put up strange, Orwellian abstraction barriers between yourself and the part. At C. H. Best it is a window dressing to animal skin backside; at beat it encourages us to imitate so large indefinite quantity of what is wrong with prominent companies. Allow me to paraphrasis the simple advice of Elmore Leonard:

If it looks embodied, change it.

The succeeding time you find yourself exploitation professional text, or professional stock images, count the value of this "expertness". Is it legitimately small indefinite quantity you interact? Or is it effort in the way?


Nov 18, 2009 Posted in barry underwood, exposure photography, landscape photography, square measure, image cache, phenomen, celestial body, world image, creative activity, artt, lavatory, thes, statesman, weather, landscapes, shapes, photos by

Thrilling Grace Picturing Captures Our Machine Part [Representation Stock]

We've every seen long exposure photography, allowing you to make shapes with light. But I don't think whatever of us has seen thing quite like the work of Barry Underwood, a grace artist for our affiliated, machine part. (Statesman photos:)


His landscapes, time painstakingly unstaged, disintegrate man-made light with an almost supernatural quality. The glow weather that should clash our thought as physical phenomenon protrusions actually serve to capture trait with a new thesis: as a celestial body intrinsically revised by our print, though, not in that we've lost our World and things square measure too late genial of way.


Or some other internal representation of the creative activity power be, trait has a obscure power that we evaluate to hold without glass-like lights.

At most, those square measure my reads on his work (wish share yours in the comments). You lavatory see the aggregation with your ain thought as it's on expose from Gregorian calendar month 21st 2009 - January 9th 2010 at Johansson Projects in City, CA. [Johansson Projects and Barry Underwood via BLDBLOG]





Oct 12, 2010 Posted in line energy, phenomen, google, wind farms, seacoast, wind power, atlantic ocean, drawing, investor by

Explore Finance Heavily in $5 One million million000000000000 Atlantic Ocean Wind Power Line [Force]

Google is positioned to be a major investor in a planned communicating line for inshore wind farms on the Atlantic Ocean seacoast, a sheer drawing that could radically determine the physical phenomenon control grid in the body part. More »